Case Study of Asia Food JPMM Grocery Store in Gunma, Japan.

Case Study: How GV-Digital Transformed a Local Grocery Shop into a Multi-Million Yen Business

The Challenge: Tapping into the Niche Myanmar Community in Japan

When GV-Digital first partnered with a grocery shop owner in Gunma, Japan, the business was struggling with low foot traffic, serving only 30 regular customers. However, the real opportunity lay in a niche market: the 100,000 Myanmar people living in Japan.

Before entering the market, we carefully analyzed the potential audience size and revenue possibilities. If the shop could sell to just 1% of the Myanmar population in Japan—1,000 customers spending an average of 10,000 yen each—it could hit 10 million yen in monthly sales.

We also knew that brand recognition was crucial to truly capturing this market. Studies show that people need to see a brand around five times before remembering it, so we designed a campaign that would repeatedly reach the Myanmar community.

The Secret to Our Success: A Blue Ocean Strategy

One of the reasons GV-Digital achieved such extraordinary success is that we knew, even before entering the market, that we would be in a blue ocean—a space with little to no competition in the digital landscape for Myanmar-focused grocery stores. This insight gave us the freedom to dominate the niche without intense competition.

By recognizing the untapped potential of digital advertising for local grocery shops serving specific communities, we executed bold strategies without the risk of being crowded out.

The Solution: A Strategic Facebook Advertising Campaign

We developed a tailored Facebook advertising strategy to attract Myanmar shoppers and turn casual visitors into loyal customers. Our approach included:

• Hyper-Local Targeting: Reaching Myanmar residents across Japan through precise location and language targeting.

• Engaging Ad Content: Creating culturally relevant visuals and copy that resonated with the Myanmar community.

• Frequency & Consistency: Ensuring potential customers saw the brand five or more times through regular ad placements and retargeting.

With Facebook’s powerful targeting features, we reached Japan's entire 100,000-person Myanmar community within just 20 days, effectively spreading awareness and driving people to the store.

The Results: Explosive Growth in Sales & Foot Traffic

Our strategy quickly started showing results. By the third month, the shop’s revenue for that month alone skyrocketed to 10 million yen. But that was just the beginning.

In just 13 months, GV-Digital helped the grocery shop generate a total revenue of 100 million yen. The owner was thrilled with the growth, but the momentum didn’t stop there.

Today, the shop consistently earns between 380 million and 400 million yen per month, thanks to the power of Facebook advertising and the strategic execution by GV-Digital.

Client Satisfaction & Ongoing Success

The grocery shop owner is overjoyed with the results, and we continue to refine and optimize the ad campaigns to ensure ongoing growth. This case study is a testament to what’s possible when a business pairs ambition with a cutting-edge digital marketing strategy.

Ready to Transform Your Business?

If you’re a business owner looking to skyrocket your revenue and attract more customers, GV-Digital is ready to help. Let us build a strategy tailored to your unique needs and guide your business to extraordinary success.

Contact us or book a call today — and let’s create your success story.